|
|
|
|
How Do You Translate That
- Cracking an international market is a goal of most growing corporations.
It shouldn't be that hard, yet even the big multi-nationals...
- The name Coca-Cola in China was first rendered as Ke-kou-ke-la.
Unfortunately, the Coke company did not discover until...
- In Taiwan,
the translation of the Pepsi slogan "Come alive with...
- Also in Chinese,
the Kentucky Fried Chicken slogan "finger-lickin' good"...
- The American slogan for Salem cigarettes, "Salem - Feeling Free," got translated in the Japanese market into "When smoking Salem,
you feel so refreshed that your mind seems to be free...
- When General Motors introduced the Chevy Nova in South America,
it was apparently unaware that "no va" means "it won't...
- Ford had a problem in Brazil when the Pinto flopped.
The company found out that Pinto was Brazilian slang...
- When Parker Pen marketed a ballpoint pen in Mexico,
its ads were supposed to say "It won't leak in your...
- An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit.
Instead of the desired "I Saw the Pope" in Spanish...
- Chicken-man Frank Perdue's slogan, "It takes a tough man to make a tender chicken," got terribly mangled in another Spanish translation.
A photo of Perdue with one of his birds appeared on...
|
|
|
|
|
|
|
